This summer, Jeremy Lin partnered with functional juice brand PASSION 24 to co-develop JLIN × PASSION 24 Hydration, a new electrolyte hydration drink designed for everyday wellness. Combining Jeremy Lin's high standards for athletic performance and healthy living with PASSION 24's expertise in functional beverages, the collaboration introduces a cleaner, zero-added-sugar hydration option that redefines the way people hydrate in their daily lives.
As Jeremy's life has evolved from an elite professional basketball player to a father, entrepreneur, and advocate for social impact, his priorities have gradually shifted toward health, balance, and a deeper purpose—what he calls "REDEFINE LOVE." Throughout his career, nutrition and hydration have always been essential to maintaining peak performance. He believes hydration should not be limited to athletes during training or competition, but should serve as a fundamental part of everyone's everyday health, whether at work, school, or home.
That belief inspired Jeremy to help create a hydration drink he would personally enjoy every day—one that also makes healthy hydration simple and accessible for everyone. Through better choices, he hopes to encourage people to redefine the way they live, empowering them to face every challenge at their best and become their own Everyday Champion.
Guided by its mission of making healthy nutrition easier, more enjoyable, and more delicious, PASSION 24 has long been dedicated to developing functional beverages that deliver both great taste and meaningful health benefits. Its collaboration with Jeremy Lin's personal brand, JLIN, stems from a shared belief in healthier lifestyles and smarter daily hydration. By understanding consumers' real needs, PASSION 24 aims to encourage people to make hydration a natural part of everyday life, rather than waiting until they feel thirsty.
Jeremy was personally involved throughout the development of JLIN × PASSION 24 Hydration, contributing to product direction, formula discussions, and flavor testing. To him, the product represents more than just a beverage—it is an extension of his belief in redefining everyday living.
The drink features a coconut water base enriched with electrolytes and green tea extract while containing no added cane sugar, fructose, or artificial sweeteners. It is also low in calories, fat-free, and formulated with low osmolality, allowing for more efficient hydration while delivering a light and refreshing taste designed for modern lifestyles.
Speaking about the collaboration, Jeremy Lin said:
"I've always cared deeply about what I put into my body every day. I wanted to create something that isn't just functional, but something people genuinely enjoy drinking every day and can feel good about over the long term. What makes me most proud is that we've created a truly groundbreaking product. Even though it costs significantly more to develop than a typical sports drink, we still wanted to make it affordable so more people can experience a new standard for hydration."
Roger, Head of PASSION 24, added:
"Jeremy set an incredibly high standard throughout the development process. From ingredient selection and hydration performance to flavor, he challenged our team to push every detail further. Our shared belief that hydration deserves a better solution ultimately led to the creation of this zero-added-sugar electrolyte drink."
Robbin, CEO of YUN DING Enterprise, commented:
"Today's consumers are looking for more than just health benefits. They care about clean ingredients, transparent sourcing, and products that naturally fit into everyday life. That's why we always begin product development by understanding real consumer needs, while making food safety the foundation of every innovation.
REDEFINE is more than the spirit behind JLIN × PASSION 24 Hydration—it reflects YUN DING's commitment to redefining the standards of healthy beverages. Through continuous innovation and cross-industry collaboration, we will continue creating products that better meet the needs of modern consumers."
Through this collaboration, Jeremy Lin and PASSION 24 hope to introduce more than just a new electrolyte hydration drink. They aim to inspire people to rethink the role of hydration in everyday life. With a cleaner formulation and a lighter nutritional profile, JLIN × PASSION 24 Hydration invites everyone to redefine healthy hydration—not just as something for exercise, but as an effortless habit that supports everyday well-being.